Inspiring interest.
Delivering engagement.

Cairns Convention Centre

GRAPHIC DESIGN
ADVERTISING
DIGITAL
VIDEO
BRANDING
Cairns Convention Centre is a convention and exhibition centre in the heart of Cairns, hosting events that attract people from the local region, across Australia and globally. Curious have worked closely with this client since 2019, rolling out its new brand and partnering closely with their marketing team on a vast array of projects. In 2023 the centre completed a $167 million refurbishment and expansion. Curious is proud to have provided so much marketing and graphic design content to support this relaunch. Curious’ multi-disciplinary capabilities allow this client to confidently refer a broad spectrum of projects to us including graphic design, image retouching, digital creative solutions, video direction and editing, signage design and the production of advertising material for print and online publications. By turning this client’s projects around promptly and delivering work in a timely manner, we have provided a stress-free and reliable service for this major Cairns organisation.
Articulating the Cairns Convention Centre brand went far beyond the logo, with an important starting point being the creation of a brand style-guide. This guide provides staff and external suppliers with a vital resource for the correct application of the logo in colour and monochrome applications, for use in print, signage and online. It includes an approved colour palette, drawing inspiration from the natural reef and rainforest, the use of fonts and uniforms. Importantly, it also includes an approved creative direction for photographic and video content. The style-guide ensures communication and brand expression for the Cairns Convention Centre remains consistent and ‘on-brand’, particularly important in a larger organisation where there is a large team of staff and external suppliers. Brand consistency is important by creating a experiential shortcut that customers, staff and stakeholders can easily identify with an organisation, and over time, build brand esteem.
Curious work with the Cairns Convention Centre on a range of video projects. For larger videos, Curious draw from our experience in TV and broadcast production and at the start of each project develop a storyboard that includes key frames, timings, the script, art direction, effects or transitions and the treatment of supers.
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hello@curiouscommunications.com.au
0419 253 529
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Cairns Marketing
Cairns Graphic Design
Cairns Advertising
Brisbane Advertising





    Cairns Marketing
    Cairns Graphic Design
    Cairns Advertising
    Brisbane Advertising

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    and community. We pay our respects to Aboriginal and Torres Strait Islander Cultures, and Elders past, present and emerging.