Woodward Street Bakery is an artisan bakery-café in located in the Cairns city-fringe suburb of Whitfield. As an artisan bakery specialising in pastries, everything is made in-house using traditional pastry making techniques with high quality ingredients. Curious was engaged to oversee the branding from the infancy of the project, which included the design and styling of the building and it’s interior. Giving the original, old general store a new life as a contemporary local eatery was a major project that employed a team of local craftsmen. A colour palette of greens and neutrals picked up the tropical hues and infused the space with a fresh, modern mood. The logo and brand personality were carried consistently through each element of the business, from the building signage to staff uniforms, to menu design, to take-away packaging and coffee cup design. The style of the brand was interpreted through the graphic design in a simple and minimalist form, from confident swathes of bottle green to the logo, which was distilled from Woodward St Bakery down to simply WWstB.